Ariana Grande’s Dreamy Take on Inclusive, High-Performance Makeup

When a global pop icon steps into the beauty space, expectations run sky-high—and Ariana Grande’s REM Beauty didn’t just meet them; it redefined what a celebrity makeup line can be. Launched in 2021, REM Beauty emerged not as a fleeting celebrity collaboration, but as a passion project rooted in self-expression, inclusivity, and uncompromising quality. Named after Grande’s initials (Ruby Rose Elizabeth) and inspired by the “rapid eye movement” phase of sleep—where dreams come to life—the brand invites beauty lovers to embrace their most authentic, fearless selves through makeup that’s as versatile as it is vibrant.

The Brand Ethos: Dreams, Inclusivity, and Accessibility

At its core, REM Beauty is built on three pillars: dreamy innovation, radical inclusivity, and affordable luxury. Grande has been vocal about wanting a line that caters to every skin tone, texture, and style—no exceptions. Unlike many celebrity brands that focus on niche aesthetics, REM Beauty’s shade ranges are expansive: foundations come in 60+ hues, concealers in 50+, and even bold lipsticks and eyeshadows are designed to flatter a diverse spectrum of complexions. This commitment to inclusivity isn’t an afterthought; it’s baked into every product development stage, with Grande and her team prioritizing shade matching that feels personal, not one-size-fits-all.

Accessibility is another key focus. While some celebrity brands carry luxury price tags, REM Beauty strikes a balance between high-end performance and approachable pricing—most products range from 15 to 32, making red-carpet-worthy makeup accessible to beauty enthusiasts on any budget. The brand also emphasizes clean beauty practices: all products are vegan, cruelty-free, and free of parabens, sulfates, and phthalates, aligning with the growing demand for ethical, skin-friendly formulas.

Must-Try Product Lines That Steal the Show

REM Beauty’s product lineup is curated to cover every makeup need, from everyday essentials to showstopping looks—and each collection brings something unique to the table. Here are the standouts:

1. Sensory Eyeshadow Quads

These quads are a love letter to eyeshadow lovers. Each palette features four complementary shades—from matte neutrals to shimmery metallics—that blend like a dream (pun intended). The formula is buttery-soft, buildable, and long-wearing, with zero fallout. Fan favorites include “Midnight Snack” (deep blacks, bronzes, and golds for a smoky eye) and “Daydream” (pastel pinks, purples, and champagnes for a soft, romantic look). What sets them apart? The pigment payoff is intense without being patchy, making them perfect for both beginners and makeup pros.

2. Make Waves Lengthening Mascara

If you’re obsessed with lush, fluttery lashes, this mascara is a game-changer. The curved wand lifts and separates each lash, while the lightweight formula adds length and volume without clumping or smudging. It’s waterproof (great for all-day wear or teary moments) and easy to remove—no harsh scrubbing required. Grande herself swears by it for her signature cat-eye look, and it’s become a cult favorite among beauty influencers for its ability to transform even the shortest lashes.

3. Perfect Strokes Liquid Liner

Precision is key with this liner. The ultra-fine brush tip glides smoothly across the lash line, allowing you to create everything from a subtle tightline to a dramatic wing. The formula dries quickly to a smudge-proof, matte finish, and it stays put for hours—even through humidity or sweat. Available in black and brown, it’s a versatile staple for any makeup bag.

4. Soft Pinch Liquid Blush

Blush lovers, rejoice! This liquid blush is creamy, blendable, and gives a natural, dewy flush that looks like you just stepped off a tropical vacation. The formula is buildable—start with a tiny dot and blend with your fingers or a brush for a sheer glow, or layer it for a more intense pop of color. Shades like “Peach Fuzz” (a warm peach) and “Berry Bliss” (a deep berry) are universally flattering, and the compact packaging makes it easy to touch up on the go.

Why REM Beauty Stands Out in a Crowded Market

In a world saturated with celebrity beauty brands, REM Beauty succeeds because it’s not just about Grande’s star power—it’s about creating products that work. The brand listens to its customers: it regularly updates shade ranges based on feedback, and Grande often interacts with fans on social media to get their thoughts on new launches. This level of engagement makes REM Beauty feel like a community, not just a brand.

Another differentiator is the brand’s commitment to creativity. REM Beauty doesn’t play it safe—they experiment with bold colors, innovative formulas, and fun packaging (think holographic tubes and pastel palettes) that feel playful and empowering. It’s makeup that encourages you to take risks, express yourself, and have fun—whether you’re going for a natural “no-makeup makeup” look or a glittery, red-carpet-worthy masterpiece.

Final Thoughts: Is REM Beauty Worth the Hype?

Short answer: Yes. REM Beauty delivers on its promises—high-quality, inclusive, and affordable makeup that’s as fun to use as it is effective. Whether you’re a die-hard Ariana fan or just looking for reliable, versatile products, this brand has something for everyone. It’s clear that Grande put her heart and soul into creating a line that reflects her own love for makeup, and the result is a collection that feels authentic, accessible, and endlessly creative.

So, if you’re ready to turn your makeup dreams into reality, give REM Beauty a try. From the Sensory Eyeshadow Quads to the Soft Pinch Liquid Blush, these products are designed to help you embrace your unique beauty—and that’s a dream worth chasing.